Corporate
GWM Georgia
Next-Generation Digital Showroom & Booking Engine for Great Wall Motor & HAVAL
- Full Web Development
- Web Design
- Agency
- Vasco Agency
- Field
- Automotive Industry & EV Ecosystems
Overview
GWM Georgia’s digital showroom presents the complete Great Wall Motor lineup—including HAVAL SUVs, TANK off-roaders, and ORA electric vehicles. Designed as an interactive virtual dealership, the platform delivers deep vehicle exploration, battery efficiency metrics, warranty guides, and instant purchase channels.
Objective & scope
The commercial strategy established GWM as a premium contender in the hybrid and EV marketplace. A 3-step express test-drive booking wizard, dynamic lease payment calculators, and real-time promotional highlight banners convert digital traffic into qualified showroom visits.
Technical execution
Engineering architecture optimizes heavy high-resolution media rendering, interactive color customizers, and detailed specification sheets. Achieved 100/100 Core Web Vitals performance benchmarks for instant initial paint and sub-second interaction responses.
Design approach
Futuristic automotive design featuring dark tone luxury surfaces, metallic highlights, and high-visibility digital call-to-action touchpoints