E-commerce
hoova
On-Demand Home Cleaning & Residential Maintenance Services Engine for Hoova
- Branding & Logo Design
- Agency
- Vasco Agency
- Field
- On-Demand Home Services & Maintenance

Overview
Architected an on-demand residential cleaning and maintenance services booking platform for Hoova. The digital ecosystem allows homeowners and corporate offices to instantly select square footage, customized cleaning add-ons, preferred service times, and process cashless payments.
Objective & scope
Business strategy focused on building service reliability and driving recurring subscriptions. Built a 3-step express booking engine, recurring service discount logic, cleaner verification rating badges, and real-time appointment trackers.
Technical execution
Engineered dynamic area-based pricing algorithms, automated dispatch notification triggers, PCI-compliant payment card tokenization, and sub-second interactive booking forms.
Design approach
Fresh, clean visual identity incorporating cheerful citrus orange, sky blue accents, and high-conversion booking interfaces